Staud

Serge Coat

After an impressive stint as a fashion stylist and director, Sarah Staudinger took a stab at venturing solo with her namesake brand STUAD. Co-founded with partner, George Augusto in 2015, this LA-cool girl collection of dresses, handbags and footwear insists upon the notion that fashion shouldn’t just empower women — it should be accessible, too. At heart of STAUD is design, think: scrupulous attention to detail, a natural opposition to the typical, and a feminine aura that’s equal parts seductive and self-governing with the principle belief that fashion is a never-ending pursuit of style.