The Fall Campaign
Directed by Kendall Jenner

The FWRD Creative Director speaks on her transition into working behind the camera and the elevated timelessness on display

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“Group

Photo credit: Luis Alberto Rodriguez / Stylist credit: Carlos Nazario

“I’m big on family and the team definitely feels like home, so stepping behind the lens of our fall campaign felt like the natural next step. ”



Kendall Jenner explores themes of elegance and timelessness as she steps behind the camera for the first time in her role as FWRD's Creative Director. Working with her longtime collaborators, stylist Carlos Nazario and photographer Luis Alberto Rodriguez, the FWRD fall campaign features a cast of individuals assembled by Kendall to represent the dynamic roster of brands carried on FWRD and FWRD Man.



“I love basics and timeless pieces for everyday wear, so my FWRD edits will always mirror whatever I’m feeling at the moment. ”

That's so '90s

This retro revival reimagines beloved 90’s styles through an elevated lens

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“Black

Prep School

Ivy league aesthetics are given a modern twist in this contemporary interpretation of prep school style

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